How does blockchain transform customer loyalty programs? скачать в хорошем качестве

How does blockchain transform customer loyalty programs?

The Academic: How does blockchain technology revolutionise customer loyalty programmes, creating value for businesses and customers in the digital marketplace? Research Article Link ► https://theacademic.com/revolutionisi... YouTube Channel ►    / @the-academic   Research Article ► https://doi.org/10.1016/j.jbusres.202... First Author ► Dr. Horst Treiblmaier is a Full Professor and Head of the School of International Management at Modul University Vienna, Austria. He has worked as a Visiting Professor at Purdue University, the University of California, Los Angeles (UCLA), the University of British Columbia (UBC), and the University of Technology in Sydney (UTS). His research interests include the economic and business implications of blockchain, as well as the evolution of the token economy. He teaches blockchain-related topics and is a frequent speaker at academic conferences and industry events. In 2022, he was awarded the Blockchain Frontier Award by the Blockchain Research Institute (BRI). Second Author ► Elena Petrozhitskaya, IT Project Manager at Allianz Technology GmbH, Vienna, boasts an MBA from Modul University Vienna (2021) and an MSc from Novosibirsk State Technical University (NSTU, 2010). Her industry tenure, with a focus on FinTech and insurance, complements a keen interest in blockchain technology. This convergence has fuelled her research in the area of blockchain-based loyalty programmes.