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(2 Mar 2026) ASSOCIATED PRESS Barcelona, Spain - 2 March 2026 1. Pan from sign for mobile phone brand ‘Nothing’ to crowd waiting for new product unveil 2. Roller coming up to unveil Nothing (4a) phone models in multiple colour ways 3. Pan from pink to blue model 4. Various of crowd trying to see new phones 5. Various of blue Nothing (4a) model, large number of people taking photos and videos of it 6. SOUNDBITE (English) Charlie Smith, brand manager, Nothing: "So we really want to become the most loved tech company for the next generation of creatives. So everything that we do is really focused around communicating to, but also uplifting and supporting the next generation of creatives. And when I say creatives, I mean in the technology community, but also across music and fashion, art and design." 7. Various of pink Nothing (4a) model, large number of people taking photos and filming it 8. SOUNDBITE (English) Charlie Smith, brand manager, Nothing: "Well I think we really want to make brands like Apple look like the uncool uncle at the party and you don't need a lot of money to do that, right? We can employ guerrilla tactics to take on our bigger competitors and I think really speaking to the younger generations in their terms where they spend their time is how we're going to create that brand love." 9. Various of Samsung S26 Ultra on display 10. Various of Samsung employee looking at phone 11. Over shoulder of woman demonstrating Samsung Privacy Display feature 12. Tilt down of woman turning on Privacy Display feature 13. Various of woman moving phone to demonstrate messages are only visible from one angle 14. Various of Benjamin Braun, Chief Marketing Officer for Europe, Samsung, talking to phone 15. SOUNDBITE (English) Benjamin Braun, Chief Marketing Officer for Europe, Samsung: "Your phone is really the most intimate device that you have because it controls not only your private life, but also your professional life. And so we want to make sure that no one sees some of the most sensitive information that you have on your phone. Things like your bank statement, your social media messages, or maybe that text message that I sent to my wife, or even the photos of my three kids. And so what you can do with the Samsung Privacy Display is you can switch it on and off, so we can decide for certain apps like your banking app and maybe for WhatsApp or notifications that it just blocks those out so only you can see them and not the people to the left and the right of you." 16. Various of Samsung S26 Ultra 17. SOUNDBITE (English) Benjamin Braun, Chief Marketing Officer for Europe, Samsung: "So it's interesting to see how the growth of mobile phones are evolving in Europe. The premium end of Samsung phones are growing with 9%, a very steady, very strong growth, actually. People are now investing more money into their phones because it is like a remote control, not only for your private life, but also for your professional life. If you think about it, everything that you're now holding in your hand can be controlled from that device. So people are willing to invest in it. And of course, it's also a fun thing. People use it for their entertainment." 18. Various of Xiangyu Chen, Product Manager, Tecno, demonstrating modular phone concept, a device that allows additional gadgets and features to be attached to base phone, showing attachment for professional camera 19. Various of modular phone concept with different attachments on display 20. SOUNDBITE (English) Xiangyu Chen, Product Manager, Tecno: 21. Various of Chen demonstrating antennae attachment to boost signal Find out more about AP Archive: http://www.aparchive.com/HowWeWork Twitter: / ap_archive Facebook: / aparchives Instagram: / apnews You can license this story through AP Archive: http://www.aparchive.com/metadata/you...