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A presentation from Reliabilityweb.com's International Maintenance Conference held in December 2011 (www.maintenanceconference.com). This presentation was created and delivered by Winston Ledet and Cody Carlson. In manufacturing organizations, the reliability of the equipment is determined by the culture of the organization and the performance of the organization is determined by the reliability of the equipment. While many organizations would like to have a reliability culture, most people have not had the experience of making the transformation to such a culture. An instructor of a 2 hour course on quitting smoking said that if smokers go back to their normal routine in the same places doing the same things, they would not be able to quit smoking. He said they had to see this as a change in who they are. They had to change from being a smoker to being a non-smoker. This is an identity change. The way we look at reliability is much the same. As an organization, we have to become somebody new if we want to establish a reliability culture in our organization. Based on the models created of manufacturing organizations in the last 25 years, we think the identity change we need in manufacturing organizations is from being a "defect creator" to being a "defect eliminator". This is based on our research into the reliability of industrial equipment and the conclusion that the root cause of all instances of unreliability is some defect. If the machines we use to produce products never had a defect they would run forever. Of course the laws of physics tell us that all things have defects so we have to focus on eliminating the sources of these defects if we want to improve reliability. The best way to make a difference here is to quit putting defects into the equipment when we build it, install it, operate it, maintain it, or attempt to improve it. In an effort to accomplish this CH2MHill, maintenance contractor to BP on the North Slope of Alaska, has initiated a program of defect elimination known as Solutions Without Boundaries. This presentation describes how this culture change is being initiated from the bottom up in the organization and creating a vision of "one team Alaska."