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You’ve got a video strategy, but without the right systems in place, even the best strategy falls flat. In this episode, we’re diving into the operational backbone that turns your video marketing plans into consistent, scalable results. Video expert and host, ana gil sits down with Diana Gladney, Video Content Strategist to explore how solo business owners, marketing teams, and coaches can build workflows that support their video goals without burning out. We’ll cover the essential systems every video marketer needs: from ideation to production to repurposing, and how to match the right tools to your specific strategy. Whether you’re just starting out or already creating content but feeling scattered, you’ll walk away with a clear roadmap for systemizing your video marketing, so you can stop spinning your wheels and start seeing ROI. CHAPTERS: 00:00 - Intro 02:02 - Diana Gladney Introduction 03:47 - Importance of Systems in Business 08:51 - Turning Energy into Renewable Resource 12:45 - Planning Your Content Strategy 18:08 - Best Platforms for Content Posting 21:45 - Overcoming Personal Barriers 23:55 - The HIC-CN System Explained 28:25 - Creating Effective Calls to Action 31:34 - Essential Tools for Achieving Goals 38:00 - Tools for Corporate Teams' Success 40:15 - Introduction of Next Guest: Scott Skibell 41:12 - Video Utilization for Corporate Teams 42:40 - Corporate Head's Guide to Starting Video 49:10 - Shoutouts and Acknowledgments 49:53 - Introduction to Ecamm 50:37 - Final Thoughts and Insights 54:17 - Recap of Key Points 55:19 - How to Connect with Diana 56:40 - Farewell and Goodbye Try Ecamm for yourself, no credit card required: https://ecamm.com/ana/ Use code ana15 for a 15% discount off your first payment ana gil is a visual branding specialist dedicated to helping individuals and businesses enhance their brand presence through premium headshot photography and strategic video marketing. She offers comprehensive services, from developing effective strategies to creating compelling visual content. With her expertise, clients build strong, professional brands that resonate with their audiences. As a dedicated mentor for women entrepreneurs, ana also inspires and guides college and high school students in developing their skills and navigating entrepreneurship and personal branding. Connect with ana: / anagil41 / @anagilstudios Connect with Diana: / dianagladney #UnmutedWithanagil #unmuted