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Most organisations are asking the wrong question about AI. They're treating it as a technology to be managed rather than a capability that should serve their business goals. The result? An executive vacuum where leadership sees the potential but the middle of the organisation is paralysed on the how. In this episode, Mark speaks with Charlene Li — one of the world's foremost experts on disruptive transformation and AI strategy, adviser to 49 of the Fortune 100, and author of six books including her latest, Winning with AI: The 90-Day Blueprint for Success. Charlene's central thesis is that growth creates disruption — and that the leaders who thrive are those who run towards it rather than wait for it to settle. In this episode you'll learn: • Why you don't need an AI strategy — and what you need instead • How companies like Nestlé, Marsh, Ally Bank, and Moderna are reimagining work with AI • The real reason people resist AI (it's not the technology) • The Playground Paradox and why more constraints can unlock more innovation • Why your data will never be clean enough — and why that's not an excuse • How to build the right transformation team, including the one role most organisations overlook • Why speed is the new competitive moat About Charlene Li Charlene Li is a world-renowned expert on disruptive transformation and AI strategy with over three decades of experience. She has advised 49 of the Fortune 100 companies, including Adobe and Southwest Airlines. A Harvard MBA and New York Times bestselling author of six books, her latest, Winning with AI: The 90-Day Blueprint for Success, provides a manual for moving from experimentation to strategic value. She is the founder of Quantum Networks Group and previously established the analyst firm Altimeter. Named one of the most creative people in business by Fast Company. 🔗 Charlene's website: https://charleneli.com/ 🔗 Connect with Charlene on LinkedIn: / 📖 Get the book: WinningWithAIBook.com Send your thoughts to Arkaro (https://www.buzzsprout.com/twilio/tex...) Connect with Arkaro: 🔗 Follow us on LinkedIn: Arkaro Company Page: / arkaro Mark Blackwell: / markrblackwell Newsletter - Arkaro Insights: / arkaro-insights-6924308904973631488 🌐 Visit our website: www.arkaro.com 📺 Subscribe to our YouTube channel: / @arkaro Audio Podcast: https://arkaroinsights.buzzsprout.com 📧 For business enquiries: mark@arkaro.com