Episode #29 - Marketing & Lead Generation Strategy with Jason Reeves from 1-800-POWER скачать в хорошем качестве

Episode #29 - Marketing & Lead Generation Strategy with Jason Reeves from 1-800-POWER

In this episode of the Standby Generator Podcast, host Jim Swetman sits down with Jason Reeves, founder of 1-800-POWER, to discuss how standby generator dealers can increase lead volume, book more estimates, and close more installs using digital marketing. If you’re a Generac dealer, Kohler dealer, or Briggs & Stratton generator installer struggling to make the phone ring, this episode breaks down proven strategies for: • Google Ads for generator companies • Facebook & Instagram (Meta) ads for home service businesses • Landing pages that convert generator leads • Cost per lead & cost per acquisition tracking • Weather-event marketing campaigns • Service maintenance & recurring revenue marketing • Scaling generator installation businesses Jason explains why online advertising for generator dealers is no longer optional—and how specialized marketing systems outperform generic agencies. From building irresistible offers to running storm-triggered ad campaigns, this episode outlines a 90-day roadmap to measurable growth. You’ll also learn why digital marketing must work alongside a strong sales process—and how dealers can compete with large HVAC companies and venture-backed generator competitors by staying visible year-round. If you want more generator installation leads, maintenance contracts, and scalable revenue, this is a must-listen episode.