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Steve Pockross brings more than 25 years of startup, Fortune 500, and nonprofit experience to his role as CEO of Verblio. We talk about maximizing the lifetime value of your career, how to pick the right company for you, and what it takes to create standout content in a saturated market. ======================= 0:00 Intro 1:27 Growing up in Denver in the 80’s 3:22 Receiving a liberal arts education 5:59 Living in a place where you don’t know the language 9:11 The world can be a dark place 11:12 Why are religious people happier than most other people? 13:52 Growth always ends in higher lifetime value 17:16 Being a cross-country tour guide as a 22-year-old 21:47 Vulnerability gives you the right to lead with authority 22:56 What changes when you have a child? 25:25 What are the two things that kids pick up from their parents? 29:50 Steve’s experience at LiveOps 38:30 Investing in technology services over people services 40:21 Figuring out the right amount of people for your company 41:43 What to look for when you are picking a company to work for 46:14 Hiring for traits instead of experience 48:39 Why your marketing team should be writing your company’s job descriptions 50:00 Differentiating your content with humor 54:20 Taking chances 56:02 “One Final Question” ======================= To support us (thank you!): https://linktr.ee/risinglaterally Let's get in touch! Join the discussion in the episode comments on our YouTube channel or social media pages... Instagram / risinglaterally Twitter / risinglaterally #leadership #growth #travel