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Are you paying for blogs every month — and still not seeing traffic? I just got off a Zoom with a CI dealer where we uncovered a pattern I see over and over again: • A local business website with 357 pages • 230+ blog posts • 72 organic search visitors per month Meanwhile, another local site with under 100 pages is generating 1,200–1,600 organic visitors every month. This video explains why. Most agencies keep publishing new blogs because it’s easy to bill for. Very few take the time to update old content, fix technical SEO, or clean up page sprawl — and Google notices. That’s like selling a homeowner a new TV every month without ever fixing the wiring, mount, or signal. In this video, I break down: • How Google actually crawls large websites • Why old, unmaintained content quietly kills traffic • When fewer pages outperform hundreds • Why updating blogs beats publishing new ones • How to tell if your agency is helping — or hurting — your SEO If your website feels big but empty, this will make sense fast. Your website should not be a cost. It should be an investment with a return. If you want a second set of eyes on your site, or you want to understand what Google is really seeing, I’m happy to walk you through it. Read the blog here: https://www.lanternroommarketing.com/... Chapters 00:00 – Why I recorded this video 00:40 – 357 pages vs 72 visitors (the problem) 01:55 – Why Google keeps crawling old content 03:10 – The “new TV every month” SEO mistake 04:25 – When page count helps (and when it doesn’t) 05:10 – What actually drives profitable traffic About Lantern Room × National Smart Home Lantern Room Marketing helps local service and smart home businesses turn their websites into long-term growth assets — not content graveyards. National Smart Home exists to help homeowners and professionals make smarter decisions about technology, comfort, and investment.