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Demystifying the World's Largest Medtech Market The United States has long been medtech’s largest and most complex market. For manufacturers and distributors considering entry to the U.S. market, true and comprehensive preparation is more important than ever. This involves extensive market analysis, a deep understanding of regulatory requirements, and other potentially difficult measures. So how can you set yourself up for success? Part three of our series covers how to optimize distribution, sales, and marketing strategies in the U.S. ─ a notoriously difficult market for connecting these strategies to position your business for success. Our speakers will share what it takes to prepare for U.S. operation and how to protect yourself against common pitfalls as you create your growth strategy. You will learn: How to access the right manufacturing and distribution networks How to evaluate potential partners How to adapt your business plan to the U.S. market How to chart effective sales strategies The relationship between marketing and sales in the U.S.