The Rise of the GTM Engineer | Ketan Awasthi (Flex) скачать в хорошем качестве

The Rise of the GTM Engineer | Ketan Awasthi (Flex)

In this episode, host Zakir Tyebjee sits down with Ketan Awasthi to explore the rise of GTM engineering, a new role emerging at the intersection of sales, operations, and product. As startups look to scale growth more efficiently, GTM engineers are increasingly responsible for building the internal systems and automation that power modern sales teams. Ketan shares his journey from early startup roles in sales and operations to becoming a GTM engineer, where he now builds systems that help sales teams run experiments, automate outbound campaigns, and move faster. We unpack how the role emerged, why tools like Clay are enabling this new category of work, and how experimentation in go-to-market strategy mirrors the iterative mindset used in product development. The conversation also dives into Ketan’s transition into launching his own consultancy, how he landed his first clients, and what he’s learned about building a business from scratch. Along the way we discuss the traits that make great GTM engineers, the importance of curiosity and shipping quickly, and why founders today have more leverage than ever with modern AI tools. About Ketan:   / ketanawasthi   Timestamps: 00:00 Teaser 00:19 Path to Becoming a GTM Engineer 04:04 Co-Building the GoPuff Checkout Experience 11:14 Defining the GTM Engineer Role and Its Evolution 19:23 When to Hire a GTME & What to Look For 26:45 Founding a GTME Consultancy 37:23 Lessons From Being a Founder About the Podcast: Product Grind is a podcast where Zakir sits down with experienced PMs, founders, and operators for unfiltered conversations about the realities of product careers - the stuck points, breakthroughs, mindset shifts, and strategies along the way. 👋 Get in Touch with Zakir:   / zakirtyebjee   📅 Book an Intro Call: https://calendly.com/zakir-tyebjee/co... 📫 Subscribe to the Newsletter: https://productgrindhq.substack.com/ 👉 Learn More: https://productgrindhq.com