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"Uniqueness matters." That's the reality check from Noah Greenberg, founder and CEO of Stacker Media, in this episode of the Get Discovered podcast. Noah sits between brands and thousands of publishers, helping stories get distributed across the media ecosystem. He's been watching how discovery works at scale for years, well before Large Language Models hit the scene. And what he's seeing now is a fundamental shift in how visibility, attribution, and business outcomes connect (or don't). What you'll learn this episode: Why the content strategy that worked yesterday won't work tomorrow, and what to do instead What actually gets cited by LLMs Why brand journalism isn't about immediate conversions anymore How AI search removes the SEO moat that legacy brands had (and how this benefits new brands) Why brands are hiring journalists and building newsrooms, but it's not quite "journalism" The biggest misconception about AI visibility What gets worse before it gets better: why the next 12-18 months will be more chaotic than the last year Why AI won't replace writers in brand content Episode resources: About Stacker: https://stacker.com/ About Noah: / noahg The Great Decoupling - an article from Kevin Indig: https://www.growth-memo.com/p/the-gre... About the show: Get Discovered is a podcast from Prerender.io on AI and online discoverability. Subscribe on Spotify, Apple, or wherever you get your podcasts. Learn more about the show at prerender.io/podcast.