Implement Creative Ideas At Trade Shows and Events: What To Do First? скачать в хорошем качестве

Implement Creative Ideas At Trade Shows and Events: What To Do First?

Matt Kleinrock interviews Rob Drury to explore the crucial relationship between ideas and design in the creative process, specifically in the context of events, trade shows, and activations. Discover how creative strategy and visual design work hand in hand to achieve desired results, with a focus on ROI and reverse engineering. Gain insights into the importance of starting with a clear direction and intention, while ensuring that cool and original concepts align with the ultimate goals of driving engagement, social traction, and measurable success. Join the conversation to unlock the secrets of effective event marketing and discover the power of putting ideas before design. Timestamps: 0:00 Introduction to the importance of ideas and design in event marketing 0:25 Exploring the concept of creative strategy and its role in generating concepts 1:03 Understanding the significance of creative design and its visual elements 1:43 The sequential nature of creative strategy preceding design in the process 2:10 Reverse engineering and starting with the desired results for effective ideation 2:55 Balancing the need for cool and originality with tangible outcomes 3:26 The role of traditional art direction and execution in the creative process 3:59 Collaboration with fabrication partners and considerations for event logistics 4:28 The potential of outsourcing fabrication for larger-scale projects 4:45 Addressing the challenges of agencies prioritizing design over strategy 5:12 The importance of beginning with the end in mind and defining objectives 5:40 Emphasizing the need for strategic thinking before diving into design Connect with Rob: On his LinkedIn: linkedin.com/in/robert-drury-9099a964 Connect with Me: On my LinkedIn:   / matt-kleinrock-9613b22b   On my Company: https://rockwayexhibits.com/ 🚨 Register for the show here: https://us02web.zoom.us/webinar/regis...