Rembrand CEO Omar Tawakol - Why Product Placement Works Better Than Traditional Ads скачать в хорошем качестве

Rembrand CEO Omar Tawakol - Why Product Placement Works Better Than Traditional Ads

Omar Tawakol is the CEO and founder of Rembrand, an AI-powered virtual product placement company. He founded BlueKai, a data management platform acquired by Oracle for $400M+ in 2014, and Voicera, an AI meeting assistant acquired by Cisco in 2019. He currently serves on the board of The Trade Desk and as a General Partner at super{set}. ----------------------------- 00:00 Omar Tawakol 02:11 Product placement market overview 04:32 Personalized video content and AI customization 07:30 Billboard strategy vs 3D object placement 10:00 International growth of virtual product placement 13:26 M&A strategy for startups 18:07 Integration lessons from Oracle and Cisco 21:20 Mistakes repeat founders make 27:19 Recurring founder mistakes 29:29 Running effective team meetings 35:00 Being an effective board member 36:55 LiveRamp's network advantage 39:02 Why Trade Desk and AppLovin succeeded 43:24 AI opportunities in creative advertising 46:47 Why recommendation engines still fail 50:31 Venture studios vs traditional VC 54:39 Working with former competitors 57:26 Bad advice for founders ----------------------------- Guest Socials: Twitter: https://x.com/otawakol LinkedIn:   / omartawakol   World of DaaS: https://www.worldofdaas.com/ Follow   / worldofdaas   Auren Hoffman Socials: Twitter:   / auren   Substack: https://substack.com/@auren Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com)