This Chai Costs You ₹185. But Why? | Ep. #10 ft. скачать в хорошем качестве

This Chai Costs You ₹185. But Why? | Ep. #10 ft.

"India consumes 9 billion cups of chai in a month. In a market dominated by coffee and cafe culture, Chai Point emerged as the first pioneer to revolutionize how India consumes chai. To break into a market where skepticism like 'Chai ke liye itna paisa kaun dega? (who will pay so much money for chai?)’ prevails, Chai Point stands as a compelling business example, shedding light on consumer behavior, strategic product placement, and, most importantly, the art of crafting a superb cup of chai. Our Off-Campus team, part of the Masters’ Union Undergrad Cohorts, visits one of Chai Point outlets to engage with Dev Arora and understand how Chai Point successfully became India’s favorite destination for a cup of chai. Chapters 00:00 - Introduction 00:40 - Meeting the CEO of Chai Point, DEV ARORA and personalization of chai 01:25 - The competition with the Local Tapri Walas 02:23 - Coffee Culture and chai 03:40 - AI Bots and Unit Economics of Chai 04:53 - Brewing Bots, CPG, D2C and SaaS are the different verticals of Chai Point 05:46 - How to define the User Persona. 06:23 - Can Vending Machines supress the retail demand? 07:27 - What makes Chai Point No. 1? To learn and engage with 200+ Unicorn Founders, Industry Leaders, and Entrepreneurs, apply to our UG & PG Programmes at Masters’ Union. We believe in learning business by running business. Explore our PG programme. https://admissions.mastersunion.org/p... Explore our UG programme. https://mastersunion.org/Ug-Programme Follow us on: Discord -   / discord   LinkedIn -   / mastersunion   Instagram -   / masters.union   Twitter -   / themastersunion   Facebook -   / themastersunion   #Entrepreneurship #MBA #BSchool #BusinessHacks #OnlyAtTheUnion #chaipoint