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What if accounting wasn’t just about numbers, but about people, behavior, and smarter decision-making? In this episode, host Jamie West Falasz sits down with Joelle Klovanish, CEO of Benchmarks, a forward-thinking accounting firm, to explore the concept of financial architecture, a strategic approach to structuring finances that supports clarity, growth and indisputable value. But the conversation goes deeper. We unpack how a human-first philosophy is reshaping client relationships, why understanding neuropsychology can lead to better financial outcomes, and how behavioral insights influence everything from cash flow management to leadership decisions. If you're a healthcare founder or operator, or simply curious about the intersection of money and mindset, this episode offers a fresh perspective on how one woman tackled the world of accounting with a personalized touch. Tune in and rethink the way you approach finance! Reach Joelle and Benchmarks here: joelle@benchmarksco.com https://benchmarksco.com/ (about:invalid#zCSafez)