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What actually keeps an artist, producer, or mixer relevant in today’s music business? In this solo episode of Bobby Owsinski’s Inner Circle Podcast, Bobby breaks down the biggest stories shaping music production, streaming, pro audio, and artist growth, from Native Instruments filing for insolvency to the truth about going viral, YouTube’s growing power, the enduring impact of the Telecaster, and what LUFS really means for modern streaming. If you want music industry insights that cut through the noise, this episode is packed with practical perspective. Chapters 00:00:00 - Coming up... 00:01:00 - Why did Native Instruments really hit insolvency? 00:04:22 - Are audio holding companies helping, or hurting, pro audio? 00:06:52 - Why Norman’s Rare Guitars sale might actually be good news 00:08:52 - Why going viral is a worse strategy than most artists think 00:11:22 - Why YouTube just became even more important than Billboard 00:14:36 - What 75 years of the Telecaster still teaches us 00:16:49 - What most mixers still get wrong about LUFS 00:21:30 - What's coming next in Bobby Owsinski's Inner Circle? Thank you for tuning in to Bobby Owsinski’s Inner Circle, the podcast that takes you deep inside the music industry. Each week, Bobby shares insights, news, analysis, and conversations with the movers and shakers shaping today’s music world. 📌 Explore Bobby’s best-selling books: https://sholink.to/bobbyowsinskibooks 📘 The Mixing Engineer’s Handbook (6th Edition), the go-to guide for nailing that polished, pro mix sound: https://sholink.to/themixingengineers... 🎙️Nail that pro vocal sound: clear, upfront, and mix-ready. Learn how in Bobby’s Vocal Mixing Mini-Course: https://sholink.to/vocalmixingcourse 🎧 Discover more mixing and production courses: https://sholink.to/bobbyowsinski 📲 Follow Bobby for more tips, insights, and updates: • Facebook: / bobbyowsinskibiz • LinkedIn: / bobbyo • Instagram: / bobbyowsinski • Bluesky: https://bsky.app/profile/bobbyowsinsk... 🎙️ New episodes release every Tuesday at 9AM Pacific on YouTube and your favorite podcast app. Music. Business. Creativity. Straight from the Inner Circle. Produced by APodcastGeek https://apodcastgeek.com/ #MusicBusiness #MusicIndustryNews #MusicProduction #YouTubeForArtists #ProAudio