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Thank you for viewing Part 1 of our 2013 Holiday Google Shopping Feed Office Hours! To sign up or view other parts to the series, see here: Part 2 "Troubleshooting Disapprovals": http://goo.gl/uGksd8 Part 3 "Scaling Inventory Updates": http://goo.gl/n1fRKA Part 4 "Optimizing Product Attributes": http://goo.gl/7mNPsp We have summarized the top questions from the Q&A session below. If you have a question you'd like us to answer at a future session, please submit it here: http://goo.gl/VgYfFS Q: Can "Free Shipping" be used as a part of the product description? A: The title and description of the items you submit are intended to contain product information about the item and should not include promotional text, like free shipping. For PLAs on Google.com, this information can be included in the Promotional text field in the AdWords campaign settings. Q: What if I want to offer free shipping via a promo code? A: We suggest you look into using the Promotional Text field in AdWords. We also have a program called Retail Promotions (available in the US only) which helps scale promo codes. Find out more here: http://www.google.com/ads/shopping/re... Q: Does the attribute "effective date" have to be included in the feed if there is a sale price? A: No. If no effective date is included in the feed, then the default is for the sale price to continue indefinitely until the feed is updated. See here for effective date properties: https://support.google.com/merchants/... Q: If there is a flash sale that goes on for 3 hours but the item sells out in 2 hours, what is the best way for retailer to update? A: Resubmit the feed only updating the quantity attribute of just that item. Q: Where can I find a defined set of requirements for Unique Product Identifiers? A: Visit our support page on Merchant Center here: https://support.google.com/merchants/... Q: Can I promote Bulk Discounts for my products? A: For items sold in bulk quantities, the price for the lowest purchasable number of items must be provided (not the per unit price) and the same price has to be straightforward to find on the landing page. As we mentioned during the Hangout, there are many resources for questions regarding Pricing, Shipping and Tax. Please use the below for additional resources: For more details on Tax and Shipping: https://support.google.com/merchants/... For more details on Price: https://support.google.com/merchants/... If expecting frequent intra-day updates for products, look into Content API for Shopping: https://developers.google.com/shoppin...