Marketing leadership in the age of AI: Building smarter teams and measurable growth | OnBase podcast скачать в хорошем качестве

Marketing leadership in the age of AI: Building smarter teams and measurable growth | OnBase podcast

In this episode of OnBase, host Chris Moody sits down with marketing leader Jasmeet Sawhney to explore how AI is transforming marketing leadership. From rethinking traditional roles to building smarter, data-driven teams, Jasmeet shares how leaders can adapt, innovate, and thrive in an AI-powered world. Discover what it takes to lead effectively in the age of intelligent automation, where creativity meets technology, and strategy meets measurable growth. 🎙️ In this episode: Why AI is redefining marketing leadership How to build AI-ready teams that scale innovation The new balance between creativity and data fluency Rethinking ROI and marketing attribution with AI What leaders risk by not evolving with technology Chapters: 00:00 – Intro 02:41 – Jasmeet shares his journey from engineering to marketing and how technology became his biggest marketing asset. 04:43 – Why AI has become unavoidable for marketing and what’s truly at stake for leaders who ignore it. 07:57 – The fundamental shift in leadership: creative intuition meets technical fluency. 11:19 – Lessons from the digital era—why “hiring an AI expert” is the wrong approach. 14:54 – Building AI-ready teams through bottom-up innovation and skill development. 20:15 – How AI can finally solve attribution and ROI tracking challenges. 26:42 – Overcoming risk aversion and encouraging unconventional marketing bets. 30:35 – Jasmeet’s favorite tools, mentors, and AI-driven design inspirations. Guest: Jasmeet Sawhney |   / jasmeet-sawhney   Host: Chris Moody |   / chrismoody   🎧 Subscribe to OnBase for more conversations with the people redefining B2B marketing and tech. Spotify: https://open.spotify.com/show/7Hwa9es... Apple: https://podcasts.apple.com/in/podcast... Website: https://www.demandbase.com/podcasts/o... #MarketingLeadership #AIinMarketing #OnBasePodcast #DigitalTransformation #MarketingStrategy #ArtificialIntelligence #B2BMarketing #AIMarketing #LeadershipDevelopment #FutureOfWork