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Sometimes the most powerful beauty brands are born from recovery, resilience, and radical self-care. In this episode of What’s Your Skincare Routine?, host LeAura Luciano talks with with Cheree Ashley, founder of Osier, a Korean-formulated skincare brand rooted in new beginnings, healing, and hope. Cheree shares how her recovery journey, years of work in behavioral health and substance abuse treatment, and supporting clients through detox led her to create gentle, effective products designed for sensitive, stressed skin. She opens up about the meaning behind the name Osier (willow tree and new beginnings), how daily rituals became an anchor in her life, and why a percentage of proceeds goes to support people struggling with addiction and mental health. 🧴 In this episode, we talk about: Navigating recovery, motherhood, and entrepreneurship How working in detox and mental health inspired Osier The meaning of “new beginnings” and the willow tree Building skincare routines as self-care rituals Why she launched with Brighter Days Vitamin C Serum (3% for sensitive skin) The Recovery Ceramide Cream for rebuilding the skin barrier Encouragement for anyone in recovery or rebuilding self-esteem 🛍 Products & Resources Mentioned Shop Osier Skincare: https://go.shopmy.us/p-40608929 Osier on Amazon: https://amzn.to/3ZBJ7jl Connect with Cheree Instagram: / cheree_ashley Connect with LeAura Instagram: / leaura Podcast Instagram: / whatsyourskincareroutine If this episode resonated with you, please like, subscribe, and share it with someone who needs a reminder that every day is a new beginning. osier skincare founder, cheree ashley interview, recovery resilience and radiance, skincare and sobriety, beauty entrepreneur story, sensitive skin skincare routine, vitamin c serum for sensitive skin, ceramide cream barrier repair, mental health and skincare, addiction recovery story, whats your skincare routine podcast, korean formulated skincare, self care rituals skincare, new beginnings skincare brand