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Growth Hacking Examples

Growth Hacking examples explained in 1 minute by David Arnoux, co-founder and head of growth at Growth Tribe. Transcription: Hey, everybody! Now growth hacking, first of all, is about having the right mindset. Did you know that in the 1880s there was a little brand called Listerine. And Listerine sales were good, but they weren't good enough. So what the son of the CEO did is he took the Latin word "Halitos" which means "Bad breath", and he added the cool-sounding "osis" to the end. He created "Halitosis". So you no longer had just bad breath. You now had a medical condition which you needed to fix with Listerine. Growth Hacking is about the mindset, but it's also about the technical tricks that some companies use. So, for example, did you know that PayPal in their early days identified Ebay power sellers as their main early adopters? So how did they make these power sellers want to use PayPal? Well they created a bot that would automatically buy products from these power sellers and request to pay only with PayPal. So they were artificially creating this desire by these power sellers for PayPal as the PayPal method. Now these are only two examples in the sea of other examples that I can give you. What's more important than the examples, is actually the process. The actual growth process through which these companies were able to find these tricks. And if you wanna know more about this, you can click on the button up here. David’s links: LinkedIn:   / davidarnoux   Twitter:   / darnocks   _______________________________________­____________ We're here to empower you with the digital skills you need to adapt, grow and succeed in a rapidly changing world. Check out our blog for articles, reports, resources and webinars. → https://hubs.la/H0VHlcs0 Master the tools, techniques, strategies and frameworks you need to become an expert in the essentials of growth & marketing. → 3 Day Growth Strategies Crash Course: https://hubs.la/H0VHnJ80 → 6/12 Week Growth Hacking Immersive Course: https://hubs.la/H0VHpZj0 Learn how to elevate your business strategy, strengthen your decision-making skills, and substantiate your business proposals with powerful data insights. → 3 Day Business Analytics Crash Course: https://hubs.la/H0VHpDD0 → 12 Week Data Analytics Immersive Course: https://hubs.la/H0VHpZ-0 Learn one of the most sought-after skills in tech. Master the end-to-end UX design process and learn to design experiences people love. → 12 Week UX Design Immersive Course: https://hubs.la/H0VHp-z0 Stand out as a future-proof, modern leader. Handle constant change confidently and lead with a clear vision. → 6 Week Rethink Business Leadership Course: https://hubs.la/H0VHq0t0 Ready to transform your workforce? Here are our corporate solutions for growth, innovation and data capabilities. → https://hubs.la/H0VHz7W0 You can also follow us on Social Media here for even more learning materials: LinkedIn:   / growth-tribe   Instagram:   / growthtribe   Facebook:   / growthtribeio   Twitter:   / growthtribe