Multi-Touch Attribution (MTA) скачать в хорошем качестве

Multi-Touch Attribution (MTA)

We're back! After a 1 year break and a lot of changes DDDG is back with new content, a new co-host, and exciting new topics. Watch and listen as Al Belamy and Ryan dive deep into the world of Multi-Touch Attribution (MTA) and how the two of them (us) use it in their day to day professions. -- 00:00 - We're Back! 01:03 - Intro To Al 03:00 - Multi-Touch Attribution (Intro) 04:45 - MTA Example For Ecommerce 9:06 - MTA For Lead Gen 10:39 - Pitfalls With Attribution 13:06 - Strategies to Optimize Performance Using Multi-Touch Attribution 18:55 - Narrowing Your MTA Focus 21:55 - Is God's Eye MTA Modeling Achievable? 23:50 - Sidebar on DV 360 And Less Granular Attribution 28:19 - Definition of Display 31:07 - Search Engine Marketing Overview / Analysis / Uses 39:00 - How Marketing Agencies Use Multi-Touch Attribution 42:48 - Global Client Expectations For MTA Analysis 50:54 - More Examples of MTA / MCF / LTV / Other Acronyms! 55:30 - Wrapping Up -- Want us to do a deep dive on your favorite marketing analytics topic? Leave us a comment down below.