Growth marketing for different game lifecycle phases with Warren Woodward from Upptic скачать в хорошем качестве

Growth marketing for different game lifecycle phases with Warren Woodward from Upptic

In this episode of Story Mode, where we talk to executives about the video game industry, we chat with Warren Woodward, Co-founder & Co-Founder & Chief Growth Officer at Upptic. We tap into Warren’s extensive experience in the growth marketing space to learn all about the different phases of a game launch and the most crucial steps in each phase. Olya and Warren discuss a wide range of topics, including: • The different stages of mobile game launches and how to approach each one. • The role of the pre-launch phase and the key questions to ask yourself before you continue to soft launch. • The learning tracks that should be conducted during soft launch (technical, retention, and monetization). • Why Upptic recommends a dumbed-down ad network mix for soft launch and why that’s the key to obtain clean data for an initial test. • Upptic’s typical scope and their approach for bolt-on marketing and UA for video games. • The key learnings mobile gaming can learn from PC and web3, and vice versa. • Why cross-platform is becoming the new norm and the prevalence of PC games branching into mobile. • The impact of AI on the role of growth marketers and the ways they work in gaming. • The paramount importance of data and measurement, and why some types of games and teams miss the mark there. About Warren Warren Woodward co-founded Upptic in 2019, where he has spearheaded full-stack growth marketing initiatives for leading games. With over a decade of experience in user acquisition and digital marketing, Warren has held key roles at companies like Nexon, Blastworks, and Wargaming, where he successfully launched and scaled multiple top-performing mobile games. I’m really excited to ask some questions and learn from Warren’s extensive background in growth and UA.