Are we creating digital dependency in an AI world? with Ezra Eeman | AI & the Media World скачать в хорошем качестве

Are we creating digital dependency in an AI world? with Ezra Eeman | AI & the Media World

What happens when AI stops being a shiny experiment and quietly becomes the infrastructure your entire media operation runs on? In this final episode of AI & the Media World, we talk with Ezra Eeman, Director of Strategy and Innovation at NPO (Dutch public broadcaster), about what it means when AI turns into the underlying layer for newsrooms, platforms, recommendation engines and distribution. We explore how public service media can use AI without becoming completely dependent on big tech, and why mapping your dependencies is now a strategic must, not a technical detail. 🔍 In this episode you will learn: How AI is shifting from a helpful tool to an interface layer between media and audiences Why media are not just “using” AI, but increasingly becoming part of AI systems themselves Concrete strategies to manage dependencies on cloud and AI providers, from mapping risk to building fallback scenarios How public broadcasters like NPO think about modular AI architectures, European alternatives and working with startups Why principles, guidelines and experimentation need to go hand in hand, especially with the EU AI Act on the horizon 💡 Whether you work in a newsroom, product, strategy or innovation, this episode will help you think beyond pilots and ask bigger questions about control, public value and long term resilience. 👉 Listen to the full “AI & the Media World” series now:    • Future Media Hubs Podcasts   💬 What do you think is the biggest AI dependency risk for media right now, and how are you tackling it in your organisation? Tell us in the comments. 00:00:00 – Intro 00:01:54 – Meet Ezra Eeman 00:03:30 – “Media becoming AI” 00:05:42 – Centralised Big Tech futures vs smarter public-service alternatives 00:06:30 – Experiments with AI chatbots and smart media destinations 00:07:33 – Liquid and personalised media 00:10:15 – The risk of dependence on Big Tech infrastructure 00:12:53 – Mapping dependencies and managing vendor lock-in at NPO 00:13:54 – Middleware and modular AI 00:14:50 – What smaller media organisations can do about AI dependency 00:15:27 – Working with AI startups 00:16:59 – AI strategy and principles at NPO 00:18:13 – Compliance, principles and flexible guidelines for AI use 00:19:41 – Different AI attitudes across Europe 00:21:38 – Collaborating on standards and shared European infrastructure 00:22:59 – Moving fast 00:25:27 – An unhealthy relationship with AI providers and bringing Big Tech to the table 00:26:53 – Final advice and series wrap-up