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Coca-Cola has just launched Lens — a B2B content platform and newsletter aimed at empowering its restaurant and retail partners to become better business managers. With its library of thought leadership articles and valuable customer insights, the program drives Coca-Cola’s marketing goals at multiple funnel stages. Whether or not the beverage giant sees Lens as a long-term effort, Content Marketing Institute's Robert Rose says it proves that even large enterprises can build a content program quickly and cost-effectively. 📣So what do you think? Could positioning your next innovative content idea as a small-scale pilot program help you secure executive buy-in and budget? Let us know in the comments. 👀 Related: How To Create Disruptive, Innovative Content That Aligns With Your Brand- https://contentmarketinginstitute.com... ⭐️Sources: https://www.coca-colacompany.com/medi... https://www.coca-colalens.com/