Jason Ch'ng Chern Yih: Change the wrapper, not the soul скачать в хорошем качестве

Jason Ch'ng Chern Yih: Change the wrapper, not the soul

Miaow Miaow Food Products Sdn Bhd, a 50-year-old brand, learned that changing everything is a great way to lose yourself. The company’s Chief Operating Officer refreshed the look, forgot the soul and then fixed it by listening to customers, family and a Vistage room who put problems back into perspective. Here, he reveals key lessons such as to innovate but keep the original recipe and change the thinking. He also reckons most business crises sound smaller when you say them out loud. Key highlights:  01:16 – Taking risk but do not be reckless 01:32 – Rebranding goes too far 02:00 – Heritage a strategic asset 03:05 – Relevance is earned and not assumed 05:26 – Second-generation leadership done right 06:08 – Vistage helps in pulling you out of the rut 06:51 – Profits alone will not carry you decades later Are YOU ready to up your game? Start here https://vistage.com.my/membership/mem...     Do you know anyone who can benefit from Vistage? Click here https://vistage.com.my/referral/        Are you a former CEO or business owner? If you're hungry to help other people succeed, be a Vistage Chair. https://vistage.com.my/chair-vistage/