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@TheHuman-Advantage In this video, we’re proud to launch a new partnership built on a simple but powerful belief: when charity and business work together with humanity at the centre, everyone benefits. At a time when organisations are under pressure to move faster, do more, and prove impact, it’s easy to lose sight of the human side of the work. This partnership exists to change that. We call it the Human Advantage — the space where empathy, clarity and purpose strengthen decision-making, relationships and outcomes across both sectors. Together, we’re focused on: • Building stronger, more meaningful charity–business connections • Helping organisations move beyond transactional partnerships • Creating shared understanding, trust and long-term value • Keeping people, purpose and impact at the heart of everything we do This isn’t about quick wins or surface-level collaboration. It’s about listening properly, working in partnership, and creating approaches that genuinely support people inside organisations and in the communities they serve. If you’re a charity leader looking to engage businesses more meaningfully… or a business wanting to partner with charities in a way that’s thoughtful, human and effective… these conversations are for you!