This One Mistake Destroys Restaurant Valuations скачать в хорошем качестве

This One Mistake Destroys Restaurant Valuations

This One Mistake Destroys Restaurant Valuations Most restaurant owners think great food guarantees success. It doesn’t. In this episode of ROI Masterclass, Eric Gagnon, co-founder and president of We Sell Restaurants, the largest restaurant brokerage firm in the U.S. reveals what actually drives restaurant value, profitability, and successful exits. After helping thousands of owners buy and sell restaurants, Eric breaks down the biggest mistakes that destroy valuations: overspending on build-outs, ignoring sales culture, discount addiction, poor systems, and emotional decision-making. He explains why perceived value equals real value, how storytelling can increase sales by 30–40%, and what makes a restaurant truly sellable. If you’re operating, scaling, or planning to exit a restaurant, this conversation could save, or make, you millions. ⏱️ HIGH-IMPACT YOUTUBE CHAPTER TIMELINE 00:00 — From Corporate Banking to Restaurants 03:20 — The Leap From Corporate to Entrepreneur 06:40 — Starting a Brokerage From a Basement 10:30 — Why Rejection Fueled Growth 14:40 — Buyers vs Sellers: The Early Struggle 18:20 — Scaling, Franchising & Systems 22:40 — “You Can’t Improve What You Don’t Track” 27:10 — Why Most Owners Don’t Know Their Numbers 31:40 — Real-Time Accounting & Customer Data 36:20 — Why Sales Is the #1 Survival Skill 40:30 — Chick-fil-A vs Everyone Else 45:10 — Why Social Media Is NOT a Sales Tool 50:20 — Branding vs Discount Addiction 55:40 — How Storytelling Increases Sales 30–40% 1:01:10 — The Hidden Cost of Bad Decor Decisions 1:07:30 — The $1.4M Build-Out Disaster 1:13:40 — Testing Design Without Killing ROI 1:19:20 — Why Everyone Is in Sales (Even the Kitchen) 1:25:30 — How to Sell Food, Wine & Desserts Properly 1:32:10 — What Makes a Restaurant Truly Sellable 1:38:40 — Systems, Documentation & Exit Value 1:45:10 — Franchise Value vs Independent Restaurants 1:51:30 — AI, Efficiency & the Future of Restaurants 1:58:40 — Final Advice for Restaurant Owners 🎙 Eric Gagnon shares thoughts and experiences, offering valuable insights into why visual-driven buying is becoming the future of real estate. The ROI Masterclass Podcast Playlists 👇LINK IN THE COMMENT #RestaurantBusiness #RestaurantROI #HospitalityIndustry #RestaurantOwners #SellingARestaurant #FoodAndBeverage #RestaurantValuation #HospitalityLeadership #BusinessSystems #EntrepreneurMindset #WealthThroughBusiness #ROI Masterclass