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Growing a law firm is one thing. Leading a firm that lasts is something else entirely. The firms that separate themselves today don’t just hire more people or spend more on ads. They build from the inside out by aligning leadership, marketing, and client experience into a system that strengthens with scale. This session is built for the law firm owners who want to move past patchwork growth and start building firms that are consistent, resilient, and trusted. Join Ron Latz as he hosts Ryan McKeen and Brittany Green from Best Era for an interactive and experience-based conversation. Ryan and Brittany have helped countless law firms across the country design stronger businesses by focusing on leadership, marketing alignment, client loyalty, and sustainable operations. Their work isn’t based on trends. It’s built on the lessons, frameworks, and systems they’ve refined by working directly inside their own growth-minded law firm every single day. In this session, the group break down the real steps firms need to take to evolve from busy to built-to-last. #lawyers #attorneys #lawfirms #legalmarketing #lawfirmsuccess