Industrial AI on CNBC - Mark Moffat Explains How IFS Responds to Disruption скачать в хорошем качестве

Industrial AI on CNBC - Mark Moffat Explains How IFS Responds to Disruption

In this interview on CNBC’s Europe Early Edition, IFS CEO Mark Moffat joins Ritika Gupta to discuss how Industrial AI is helping organisations plan, anticipate and respond to disruption at mission‑critical moments. Mark explains how IFS supports customers across manufacturing, energy, ports, utilities and other asset‑intensive industries, using AI designed specifically for real operational environments. The conversation explores how Industrial AI differs from generative AI, and why organisations need to invest in AI capabilities that deliver measurable operational return on investment. The discussion also looks at how Industrial AI is being used to navigate geopolitical instability, supply chain disruption, tariffs and logistics challenges, including real‑world examples of how customers are using AI to restore and optimise operations during periods of conflict and volatility. Mark shares his perspective on Europe’s opportunity to lead the next phase of Industrial AI innovation, particularly through the application of advanced AI models to physical, operational systems. He also addresses the impact of AI on jobs and growth, explaining why AI is more likely to expand capacity and create new roles across industry, rather than eliminate them.