How to Get More Customers (It's Not About You) скачать в хорошем качестве

How to Get More Customers (It's Not About You)

Most companies don’t lose customers to competition, they lose them because they don’t really understand them. Melissa Hughes is the owner of Marketing Mile where she helps clients from all over the world truly understand their customers. Today Melissa will cover: 🔹 Asking the right questions 🔹 How to avoid making assumptions 🔹 Understanding the customer journey 🔹 Using data effectively without getting overwhelmed 🔹 Better marketing through a better understanding of your customer Follow Melissa: 🌐 Website 👉 https://marketingmile.co/ 🔗 LinkedIn 👉   / melissahughes   ⏱️ Timestamps: 00:00:00 Key takeaway from today’s episode 00:02:05 Introduction 00:06:14 Working with big clients 00:10:32 How to avoid making assumptions 00:13:49 Why entrepreneurs often don’t think about their customers 00:17:02 Melissa’s transition to entrepreneurship 00:22:10 Odum’s transition to entrepreneurship 00:25:51 Starting point to understanding your customers 00:32:07 Understanding pain points of customers’ day 00:35:10 Customer journey 00:46:30 Making data-driven decisions 00:48:53 Run intentional experiments 00:50:03 Example of great customer understanding 00:52:47 Is AI helpful for understanding customers? 00:58:30 How to nurture customers to keep them 01:01:47 Marketing mistakes by small businesses 01:05:34 Last word to entrepreneurs