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In this episode of the Small Business Black Holes, Alan Pentz and Tonya Berenson discuss the critical importance of proper accounting practices for small businesses, drawing from Alan's experience as a business coach and founder of Owner Institute to highlight common financial oversight pitfalls and their solutions. What You'll Learn: • Why basic accounting is the "language of business" and how to master the seven fundamental metrics every business owner must track • How to properly structure your accounting by separating direct labor costs from administrative expenses • The crucial timing principle: why financial data should be available within two weeks of month-end • Why most business coaching fails to address financial fundamentals and how to ensure you're getting complete guidance • How to identify when it's time to hire a bookkeeper (typically around 20 monthly transactions) • The essential difference between managing to bank balance versus proper accrual accounting • How to break down labor costs between Cost of Goods Sold (COGS) and administrative expenses for accurate profitability tracking • Why tracking key metrics on a trailing twelve-month basis provides crucial business intelligence for decision-making Highlights: [03:10] The Critical Revenue Threshold for Professional Bookkeeping [11:21] Properly Categorizing Labor Costs for Accurate Profitability Analysis [14:23] The Million-Dollar Lesson in Financial Literacy [27:41] The Hidden Danger of Poor Financial Understanding Episode Resources: Alan Pentz LinkedIn ( / alanpentz ) Tonya Berenson LinkedIn ( / tonya-berenson-b8004232 ) Owner Institute website (https://www.ownerinstitute.com/) Corner Alliance LinkedIn ( / corner-alliance-inc. ) The New Rules Podcast is handcrafted by our friends over at fame.so (https://fame.so/?utm_medium=podcast&u...) Check out our three most downloaded episodes: • Defining and Tracking Outputs: The Key to Employee Performance with John Seiffer (https://thesmallbusinessmentorpod.com...) • Small Business Strategies and Market Dynamics with Jon Matzner, President at Lazy Leverage (https://thesmallbusinessmentorpod.com...) • Franchising: The Best Business Model with Brian Beers (https://thesmallbusinessmentorpod.com...)