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Stop undercharging and price your worth like a pro in 2025! 💪🏻 🎙️ Episode Introduction: In Episode 28 of The Eardley Bird Business Podcast, Oli sits down with Vanessa Ugatti, international keynote speaker, transformational coach, and best-selling author of True Worth: How to Charge What You're Worth and Get It. Vanessa helps law firms and service-based professionals charge their true worth ethically - without fear, discounts, or burnout. From her accidental discovery of this niche to creating the True Worth methodology, Vanessa shares how to overcome self-doubt, stop undercharging, and avoid over-servicing. She dives into the psychology behind why even brilliant professionals struggle to value themselves, offering practical tips to boost confidence and revenue. Hear real client stories—like a 70-year-old lawyer who raised fees after a decade and an ISO consultant who went from 6.5-day weeks to a balanced life. Whether you’re a lawyer, consultant, or entrepreneur, this episode is your guide to pricing with confidence and living your best life. 🌟 What You’ll Learn in This Episode: Why talented professionals undervalue their services How to stop discounting and over-servicing out of fear The True Worth methodology to balance business and well-being Practical steps to have confident fee conversations How self-worth drives better pricing and client respect Why “taking charge” prevents burnout and complaints Real client transformations: From burnout to balance Vanessa’s top advice to charge what you’re worth now 🎯 Key Takeaways: 1️⃣ Focus on your value, not your price 2️⃣ Stop people-pleasing to protect your business 3️⃣ Confidence in fees starts with self-worth 4️⃣ Set boundaries to avoid burnout and over-servicing 5️⃣ Your brilliance is subconscious—make it conscious 6️⃣ Early fee discussions prevent client complaints 7️⃣ Ethical pricing boosts revenue and well-being 8️⃣ Don’t suffer in silence—seek help to charge more 📖 Timestamps: 0:00 Meet Vanessa Ugatti: True Worth Expert 0:26 Vanessa’s Mission to Help Pros Charge More 0:53 How Vanessa Found Her Pricing Passion 5:16 Why Even Brilliant Pros Undervalue Themselves 9:59 The Hidden Costs of Discounting 14:05 Vanessa’s Coaching: From Fear to Confidence 18:13 Why Clients Don’t Regress After Coaching 20:13 True Worth Methodology: Balance Business & Life 24:41 Client Story: 70-Year-Old Lawyer’s Transformation 28:37 Overcoming “Clients Won’t Pay More” 31:26 From Burnout to Balance: ISO Consultant’s Story 34:35 Key Message: Don’t Suffer in Silence 36:23 Connect with Vanessa Ugatti! 📌 Resources & Links 👉 Connect with Vanessa on LinkedIn: / vanessaugatti 👉 Learn more about Vanessa’s work: https://thetrueworthexpert.com/ 👉 Book a strategy session with Oli Eardley: https://www.addpeople.co.uk/consultan... 🎧 Listening on the move? Spotify: https://open.spotify.com/show/4LlSwyT... Apple Podcasts: https://podcasts.apple.com/gb/podcast... Amazon Music: https://music.amazon.co.uk/podcasts/b... 🐣 Join the flock across our socials: LinkedIn 💼: https://www.linkedin.com/company/the-... TikTok 🕺🏻: /eardleybirdpod Instagram 📸: /eardleybird Show Credits 🌟: Host & Speaker: Oliver Eardley | / oliver-eardley Director: David Gavin | / davidgavinmarketing Producer: Owen-James Young | / ojyoung99 💬 Got thoughts on the episode? Email us at eardleybird@addpeople.co.uk 📢 Like what you heard? Subscribe, share it, and don’t forget to hit the 🔔 #VanessaUgatti #ChargeYourWorth #TrueWorth #PricingStrategy #SelfWorth #BusinessMindset #TheEardleyBird #ProfessionalServices #EthicalPricing #BusinessCoaching