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Peter Coffee's keynote via Zoom discusses the evolution of AI, business development, and Salesforce's approach to innovation and customer engagement. He reflects on how Salesforce has adapted to industry shifts, particularly focusing on challenges faced in early 2023 due to activist investor scrutiny. He highlights the importance of deep listening in business, ensuring teams understand customer pain points rather than just pushing solutions. He also emphasizes the role of alignment—getting all stakeholders involved early to prevent costly mistakes later. The talk explores the value of platforms, with Salesforce shifting toward more modular, API-driven solutions. Coffee advocates for low-code and no-code development to empower users and reduce reliance on traditional coding. He also discusses behavior change and innovation, noting that genuine innovation means shifting how people work, not just refining existing tools. Throughout the speech, Coffee shares stories of industry shifts—from cloud computing to mobile, social, and now AI. He stresses that transformations accumulate rather than replace each other and argues that adopting new technologies earlier provides a competitive advantage. Ultimately, Coffee's keynote underscores the importance of trust, continuous adaptation, and engineering experiences that align with customer needs. He encourages businesses to leave behind outdated processes and embrace scalable, proactive engagement strategies to drive success. Let me know if you’d like more details on any specific topic!