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The paid social landscape has completely changed. If you’re still running the same creative formats you used a year ago, you’re already behind — and leaving serious money on the table. In this video, I break down the winning creative formats for 2026 that are dominating Meta and TikTok right now. These aren’t theories or recycled best practices. Every format shared here comes from deep analysis of live ads that are actually scaling. Over the last few months, I’ve been living inside: Meta Ad Library TikTok Creative Center Longest-running and highest-engagement ads across industries And the pattern is clear 👇 The ads winning today don’t look like ads. In this breakdown, you’ll learn: The creative formats brands are using to scale profitably in 2026 Why the line between organic and paid content has disappeared How AI is accelerating creative testing (without replacing real creators) Which formats are best for direct response vs. reach and branding How to structure hooks, storytelling, and CTAs for each format We cover: Viral carousel & slideshow ads AI talking heads & green screen formats Story-based animated ads Podcast / conversation-style ads AI pattern-interrupt videos Absurd & comedy formats that drive massive attention If you run paid social, build creatives, or manage ad accounts — this video will change how you think about creative strategy moving forward. 👇 Let me know in the comments which format you’re going to test first. And if you want weekly breakdowns of what’s actually working in paid social, subscribe — I post videos like this every week.