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What happens when you leave behind a six-figure job to chase a dream—and end up hustling hats on Venice Beach? In this unforgettable episode, we sit down with Ryan, founder of Grassroots California, to explore his wild journey from corporate finance to becoming a cultural pioneer in streetwear and cannabis fashion. From a broken camera and a street fight in Venice, to handmade hats and Burning Man revelations, Ryan’s path is anything but ordinary. 👒 Hear how it all started—with a single hat. 🎥 Discover how a film project turned into a grassroots brand movement. 🔥 Learn how Ryan turned a moment of chaos into a life-changing pivot. 💬 Plus, we talk fashion, hustle, rebellion, and creative freedom. Timestamps & Highlights: 00:00 – Venice Beach incident 00:44 – The hat that started it all 01:22 – Backstory: surprise hat reviews 02:34 – Childhood creativity & early hat obsession 05:32 – From Michigan to California: the big leap 07:02 – Burning Man and the American Dream 08:41 – Grassroots begins 10:52 – Pivoting from film to fashion 11:56 – Life on the Venice boardwalk 🧢 Whether you're into streetwear, entrepreneurship, or just a great origin story—you don't want to miss this. 🔔 Like, subscribe, and hit the bell for more bold stories from culture creators and game changers. #GrassrootsCalifornia #Streetwear #EntrepreneurStory #HustleCulture #CannabisFashion #VeniceBeach #BurningMan #CreativeJourney #HatCulture #StartupStory #apperal #hat