#77 Do Law Firms Actually Want Innovation? скачать в хорошем качестве

#77 Do Law Firms Actually Want Innovation?

Eddie Hartman has been disrupting legal long before it was fashionable. As co-founder of LegalZoom and now a partner at Simon-Kucher, he’s worked with everyone from startups to AM Law 100 firms on pricing, innovation, and tech strategy. His new book, Scaling Innovation, captures what he’s learned after decades in the trenches—lessons that law firms ignore at their own risk. In this episode, Mary sits down with Eddie to talk about the legal industry’s uneasy relationship with change. From AI hype to the stubborn grip of the billable hour, they unpack why so many “innovations” fail, what clients actually mean when they ask about tech, and how law firms can evolve without losing their identity. In this episode: LegalZoom’s Early Lessons: Why paralegals—not lawyers—were the first adopters, and what that reveals about confidence, adoption, and who really drives change. AI’s False Start: The real reason 95% of AI initiatives fail—and why law firms may never fully embrace the efficiency it offers. Innovation vs Incentives: How law firms unintentionally kneecap their own innovation efforts—and what spinning off “tech incubators” says about the business model. What Pricing Really Signals: Why clients don’t necessarily want cheaper—they want predictable, credible, and justified. And how fees send louder messages than firms realize. The Human Roadblock: From cultural protectionism to career incentives, why most resistance to change isn’t technological—it’s personal. If you’re tired of the hype cycle and looking for a sharp, grounded view of where legal innovation actually stands, this conversation delivers. ABOUT GOODWIN At Goodwin, we live your business. We are a firm of insiders relentlessly focused on understanding the pulse within six industries: healthcare, investment funds, life sciences, private equity, real estate, and technology. This means that we deliver unprecedented client value through a unique combination of industry knowledge, legal excellence, and business advisory expertise – all powered by our high-performance culture. Learn more about our global law firm at www.goodwinlaw.com. SOCIALS Website: https://www.goodwinlaw.com/en LinkedIn:   / goodwin-law   Instagram:   / join_goodwin   Facebook:   / joingoodwin   X:   / goodwinlaw   DISCLAIMER This video is for informational purposes only and does not constitute legal advice. If you need personalized legal advice, please contact a licensed attorney. #podcast #podcasting #podcastclips #POGO