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I sat down with the President of Growth at Compass, Rory Golod, to discuss the position the industry is currently in with Private Listings. IG: / ricky Listen on Apple/Spotify: https://sites.libsyn.com/578345/site Ricky Carruth went from broke and sleeping in his car in 2007 to Alabama's #1 real estate agent with 1,000+ transactions. This Gulf Shores native built his empire during the worst real estate market in history by focusing on relationships over transactions. Now he coaches agents nationwide, proving that it's not about the deal—it's about the relationship. Four-time author, father and one of the hardest workers in the industry, Ricky inspires agents to reach for the stars and gives them the blueprint. 0:00 - Introduction & Setup 1:39 - Rory's Background & Role at Compass 2:53 - Getting Into Real Estate at Compass 5:50 - Commission Rates & Agent Resilience Discussion 8:31 - Value Definition & Client Transparency 13:05 - Why Rory Backed Out of James Dwiggens Interview 15:42 - Compass's Pro-Agent vs Pro-Consumer Positioning 19:28 - MLS Rules & Privacy Options Already Available 21:42 - The Lead Generation Admission 28:35 - Agent Count Reality Check (Compass vs Competition) 31:26 - Testing the Market vs True Market Exposure 33:47 - Fair Housing & Private Listing Access Issues 36:38 - The 94% Statistic - Private Listings Go to MLS Anyway 41:31 - Innovation vs Competition Arguments 43:21 - Why Not Just Leave NAR/MLS? 45:12 - International Market Comparisons 48:15 - Three-Phase Marketing Strategy Breakdown 52:48 - The Real Reason Behind Private Listings 59:29 - Future Agent Numbers & Industry Changes 1:16:11 - Compass Lawsuit Strategy Discussion 1:20:20 - Final Thoughts & Wrap-up