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In this episode of Resting Pitch Face, Polly and Dan tackle a critical topic for businesses investing in marketing partnerships: What should your marketing agency be accountable for? From setting clear KPIs to fostering transparency and adaptability, Polly and Dan explore how to ensure your agency delivers on its promises and drives results. Whether you’re starting a new partnership or evaluating an existing one, this episode is packed with actionable advice to help you hold your agency accountable and maximize your investment. If you’re unsure what to expect when it comes to communication and reporting, how often you should receive updates, or what to do when your agency falls short, this episode will provide insights and practical tips. Key Topics: Essential KPIs and metrics every agency should track The importance of transparency in reporting and communication How to set expectations for regular updates and accountability Why flexibility and adaptability are crucial in a fast-changing market Steps to take if your agency isn’t meeting accountability standards Quickfire round: Monthly reports vs. bi-weekly check-ins, conversion focus vs. brand awareness, and more Subscribe to Resting Pitch Face for weekly insights on building better marketing strategies and partnerships.