You're Starting GTM Too Late (And Don't Even Know It) | Pankaj Tripathi скачать в хорошем качестве

You're Starting GTM Too Late (And Don't Even Know It) | Pankaj Tripathi

🚀 GTM is NOT just marketing—and most founders don't realize this until it's too late. In this eye-opening episode of The Startuped Podcast, Komal Rangoonwala sits down with Pankaj Tripathi, co-founder of GTM Dialogues, to decode what GTM really means for B2B SaaS startups in India. If you think GTM starts when you launch your product, you're already behind. 🎯 What We Cover: The exact moment GTM actually begins (hint: it's WAY earlier than you think) Why "AI-powered" is no longer enough to win customers in 2025 The #1 mistake smart founders keep making with marketing Inbound vs Outbound: What works for early-stage startups How to position your product when buyers and founders speak different languages The emerging GTM channel everyone's fighting for (LLMs & AI search) Why inconsistent messaging will kill your startup in the AI era 💡 Key Takeaways: ✅ GTM starts the moment you identify a problem worth solving ✅ Marketing isn't a checklist—it's your scaling engine ✅ Pick ONE channel, master it, then expand ✅ Traditional SEO still matters (even for AI search visibility) ✅ Positioning is more crucial than Features (always) 👤 About Pankaj Tripathi: Pankaj is the co-founder of GTM Dialogues, a community bridging the gap between SaaS founders and top 1% GTM leaders across India. Through webinars, physical events, and GTMX Ventures (their consulting arm), they're helping hundreds of early-stage founders build sustainable GTM strategies that actually work. 🔗 Connect with Pankaj & GTM Dialogues: LinkedIn:   / pankaj-tripathi   Website: https://www.gtmdialogues.com 📌 Timestamps: 00:00 - Introduction 02:00 - What is GTM Dialogues? 07:00 - From Community to Consultancy 09:00 - #1 Pain Point for Early-Stage Founders 13:00 - The AI Hype Curve in 2024-2025 18:00 - Why Marketing Gets Undermined 21:00 - Personal Brand vs Product Brand 25:00 - What is GTM Really? 28:00 - Channel Strategy for Overwhelmed Founders 30:00 - Emerging GTM Channels (LLMs & AI Search) 33:00 - Rapid Fire Round 35:00 - Final Advice for First-Time Founders 🎙️ About The Startuped Podcast: We decode the playbooks behind India's fastest-growing startups. Real conversations. Real insights. Zero fluff. #GTM #SaaS #StartupIndia #B2BSaaS #Marketing #GoToMarket #Entrepreneurship #StartupAdvice #IndianStartups #FounderJourney #AIinMarketing