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You can survive a bad deal. You can even recover from a failed strategy. But some leadership mistakes don’t announce themselves—and they don’t fade quietly. Norman Radow knows this firsthand. As the Founder and CEO of The RADCO Companies, Norman has led more than 150 real estate turnarounds, transforming distressed assets into thriving communities and building one of the most respected multifamily investment and management platforms in the industry. But in this conversation, he goes beyond transactions and trophies. Norman reflects candidly on the harder lessons of leadership—how people decisions compound over time, why trust is far more fragile than capital, and how success can blind even experienced CEOs to the moments that matter most. We explore what it takes to lead after mistakes, how to resist becoming anchored to past wins, and why humility—not confidence—is often the real edge. Dave Osh sat down with Norman to talk about rebuilding neighborhoods, rebuilding trust, and the internal discipline required to stay adaptable after decades at the top. This episode is a reminder that legacy isn’t built by avoiding failure—but by how leaders respond when it shows up. Throughout the conversation, Norman and host Dave Osh explore leadership through the lens of experience—what only time, failure, and responsibility can teach. About the guest Norman Radow is the Founder and CEO of The RADCO Companies, a real estate investment, development, and management firm established in 1994. Under his leadership, RADCO has completed more than 150 successful projects, including the landmark redevelopment that became Atlanta’s Four Seasons Hotel. Since 2011, RADCO has acquired 88 apartment communities totaling more than 28,000 units and built RADCO Residential, a best-in-class multifamily management platform. Norman is a former real estate attorney, a widely recognized industry voice, and a longtime advocate for social equity and education. About the Host Dave Osh is the founder of Varlinx and a transformation catalyst dedicated to evolving leadership potential and creating a ripple effect of unity in our divided world. His conversations surface practical, human strategies leaders can use tomorrow. Dave is the author of The CEO Potential: Transcend Self, Team and Organization for Lasting Success in the New Age of AI, and is known for his TED talk, Overcoming Bias to Unite Our Divided World. Time Stamps: 0:00 Employees as the Most Valuable Asset 2:11 The Empathy Born from Humble Beginnings 3:41 Core Benefits: 100% Healthcare and 401k Match 5:13 The Mission: Providing a Family a Home 7:04 The Business Case for Employee Care 8:31 Longevity and the Energy to Continuously Evolve 9:21 Radco 1.0 to 4.0: The Four Iterations 12:04 Radco 1.0: The Complex First Deal and Finding His Niche 16:54 Radco 2.0: Working Out Lehman's Bankruptcy 18:46 Radco 3.0: Pivoting to Workforce Housing 21:54 Norman 3.0 and 4.0: The Maturation of a Leader 23:21 Evolution of Risk: Naive Optimism vs. Sober Thought 28:10 The Trust and Partnership with Lehman Brothers 33:59 Thriving in Crisis: The Wooden Rulers Story