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Generate Custom Column Reports for any Ecommerce Platform As part of our series taking a deep dive into the various reports RFM Calc offers as standard, this video details more information around our Custom Column reports. Chapters: 0:49 What is a custom columm? 4:00 Example Shopify custom column reports, showing lifetime value, average time between orders and more for standard order export columns like payment method 10:03 Example Magento custom column reports, showing custom data added to a standard Magento order export CSV. This includes the Google source channel, allowing you to see lifetime value, average time between orders etc by Google channel RFM Calc has been built from the ground up to be completely platform-agnostic; from Shopify to SAP, Wix to WooCommerce, we can generate advanced ecommerce reports for literally any ecommerce platform. There's no complicated API integrations or fiddly tracking code to install, just an ultra simple process to import your order file. Learn more about RFM Calc at https://www.rfmcalc.com/ - the fastest and easiest way to generate advanced ecommerce reports for any ecommerce platform (including Custom Column reports).