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In this training, Deven Gillen breaks down practical marketing strategies loan officers can use to stand out, add value to real estate agents, and generate more opportunities without relying on cold outreach. You’ll learn how to: Create co-branded landing pages that agents actually send to clients Use open house funnels and QR codes to capture and share leads Add short video introductions to increase trust and conversions Boost Facebook and Instagram posts for as little as $10 to stay top of mind Retarget agents and past clients using simple custom audiences These strategies are designed to help loan officers become true business partners to their agents — not just another lender asking for referrals. Whether you’re a newer loan officer or an experienced originator looking to modernize your marketing, this session walks through systems you can implement immediately.