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In today’s episode of The Prosperity Playground, I’m joined by Alexandra Mamalider, second-generation Founder & President of Organic Traditions, Canada’s leading superfoods brand. Since stepping into leadership in 2017, Ally has completely transformed the brand through rebranding, innovation, and bold expansion across North America. With over 100 products and a mission to make ancient nutrition modern, she’s redefining the wellness industry with integrity and intention. This conversation is a behind-the-scenes look at what it really takes to evolve a legacy brand while staying deeply aligned with your values, your frequency, and your feminine leadership. We explore: • The identity shift of becoming CEO and honouring a multi-generational business legacy • How Ally scaled Organic Traditions through aligned rebranding and clean, functional innovation • Building a brand that educates and empowers everyday wellness seekers • Leading with intuition in a data-driven, masculine-dominated health industry • Why founder embodiment is the key to long-term brand trust and evolution True prosperity isn’t just built, it’s embodied! If something in this conversation resonated, share it, tag us on Instagram, and when you’re ready to expand deeper into alignment, leadership, and wealth, I’ll meet you at my website! Connect with Ally www.organictraditions.com @organictraditions - / organictraditions @allyzeifman - / allyzeifman Website: http://www.annalozano.com Instagram @_AnnaLozano / _annalozano