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AI agents are now reading your website and deciding whether to recommend you — and almost nobody is optimizing for this yet. 60% of Google searches show AI overviews, only 8% click through, and companies like HubSpot have lost 85% of their web traffic. But here's the flip side: businesses that DO show up in AI recommendations see 10-21x conversion rates. In this video I break down a 7-point framework for making sure AI picks you over your competitors — content depth, comparisons, pricing, clean code, expertise, answer capsules, and local SEO. Free AI Website Audit (scores your site out of 100): https://espo.ai/services/websites Book a call: https://espo.ai/contact Resources: llms.txt standard: https://llmstxt.org Timestamps 0:00 Introduction 0:24 How is AI comparing you against competitors? 0:49 What stats prove SEO is changing? 1:36 Why are AI conversion rates 10-21x higher? 2:11 Does your website have two audiences now? 2:54 Can AI even read JavaScript? 3:08 The 7-point website framework 3:19 #1 Content depth 4:22 #2 Own the comparisons 5:19 #3 Pricing transparency 5:46 #4 Clean backend + llms.txt 6:29 #5 Show your expertise 7:16 #6 Answer capsules 8:03 #7 Local SEO still matters 9:15 The window is closing 10:14 Free AI website audit tool --- What happens when you let AI into every corner of your life? I'm Matthew — and I'm finding out. This channel is experiments, discoveries, real workflows, and honest takes on AI as it evolves. Subscribe for more: @espoai