Genefa Murphy: Evolution of Marketing, CX & Sales Enablement скачать в хорошем качестве

Genefa Murphy: Evolution of Marketing, CX & Sales Enablement

[This video was originally recorded in 2019, and the information and roles of individuals featured may no longer be representative of current circumstances or affiliations.] Our host, Kevin Benedict, interviews Genefa Murphy, Global VP of Marketing and Enablement at Micro Focus, whose role spans brand management, digital presence, and sales enablement. Genefa explains how marketing has evolved to integrate customer success, engagement, and enablement within marketing strategies. She also highlights the importance of a holistic customer experience and how her team gathers customer insights through NPS, surveys, and advisory boards to foster long-term customer relationships.