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Learn what (most) agencies aren't telling you about SEO in 2026 👉 • What (Most) Agencies Aren't Telling You Ab... Try Semrush for FREE 👉 https://thankyouninjas.com Get our book for FREE 👉 https://exposureninja.com/youtube Request a marketing review 👉 https://exposureninja.com/ryt/review Listen to our podcast 👉 https://exposureninja.com/podcast ===================== Exposure Ninja's CEO, Charlie Marchant, was a key expert in a recent @semrush webinar entitled "The Impact of ChatGPT and Generative AI on Search: Insights from Industry Experts". Semrush has kindly allowed us to reshare this webinar with you on-demand. You can watch the original recording and get access to many great Semrush talks on BrightTalk: https://www.brighttalk.com/webcast/19... Get Semrush and Statista's "Online Search After ChatGPT: The Impact of Generative AI" report via this link: https://www.semrush.com/blog/ai-searc... Here's what most marketers miss about getting visibility in AI search: everything you thought you knew about SEO needs recalibrating. After months of testing across multiple industries and analysing thousands of search results, we've uncovered something fascinating. While traditional SEO metrics like backlinks and keywords still matter, they're just the foundation. The real game-changer? Brand sentiment. Our data shows that AI tools aren't just counting mentions—they're analysing how people talk about your business across Reddit, forums, review sites, and social channels. This represents the biggest shift in search since Google introduced PageRank. We're seeing businesses rank well in traditional search but struggle in AI results simply because their brand positioning doesn't match their desired market perception. Here's what actually moves the needle in AI search: Community discussions about your brand Third-party sentiment analysis Review authenticity patterns Social proof signals Content structure clarity The businesses winning in this new landscape aren't just optimising websites—they're building comprehensive digital footprints that AI can't ignore. And with personalisation on the horizon, building genuine authority in your niche isn't just important—it's essential for survival. Want to see how your website currently performs in AI search? Request your free website review at https://exposureninja.com/review ==================== Exposure Ninja is a multi-year Global Search Award-winning search marketing agency, specialising in search-driven lead generation for B2B and B2C brands. We launched the world's first AI Search Optimisation service in 2023, and we've been delivering high-ROI SEO and Paid Media since 2012. We turn brands into industry leaders in search. Proudly B Corp Certified. Follow Exposure Ninja / exposureninja / exposureninja / @exposureninja / exposureninja / exposureninja