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The panelists introduce themselves, sharing their extensive experience in the PLM industry. They discuss the relevance and scope of PLM, exploring its definition and impact on business processes, technology, and organizational structure. The conversation covered the role of engineering in business success, the definition and challenges of the digital thread, the evolution of PLM, and the human factor in addressing siloed solutions. Participants also reflected on the impact of the discussion and expressed appreciation for the value of the conversation. Takeaways Diverse expertise and experience in the PLM industry Discussion on redefining the scope and relevance of PLM The importance of engineering in product development and revenue generation The need for organizational change to support PLM initiatives Chapters 00:00 Introduction of Panelists 34:27 The Role of Engineering in Business 40:24 Elevating PLM with Technology 49:18 The Perception of PLM in Organizations 58:35 The Evolution of PLM and the Digital Thread