How and When to Confidently Raise Your Prices скачать в хорошем качестве

How and When to Confidently Raise Your Prices

Pricing tends to get set once and then forgotten, even as demand, costs, and services evolve. Jessica Hunter shares why regularly reviewing pricing keeps aesthetic practices healthy and aligned. She explains when high-demand services support higher prices, how tiered offerings shape perceived value, and why consistency across providers matters. Listen for how data can guide smarter pricing decisions, how memberships encourage long-term loyalty, and what teams need to confidently communicate pricing with clients. Instead of chasing what the med spa down the street charges, learn how to build loyalty with clients who are willing to pay for outcomes, quality, and trust. HOST Jessica Hunter Head of Aesthetic Consulting, Aesthetic Brokers Jessica Hunter is the Founder & CEO of Hunter Consulting and Head of Consulting at Aesthetic Brokers, where she helps medical aesthetic clinics grow smarter and stronger. She’s partnered with more than 75 clinics across Canada and the U.S., guiding them to boost profits, streamline operations, and build lasting success. Known for her energy, straightforward approach, and genuine care, Jessica believes the best advice comes from truly understanding each business, especially its financial health and unique challenges. Follow Jessica on Instagram   / hunterconsulting_   Connect with Jessica on LinkedIn   / jessica-hunter-mba-bkin-998a46199   About Aesthetic Appeal Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner. Learn more about Aesthetic Brokers https://www.aestheticbrokers.com/ Follow Aesthetic Brokers on Instagram   / aestheticbrokers   Theme music: Blinding, Cushy 00:00 Welcome to Aesthetic Appeal with Jessica Hunter 00:22 Why pricing strategy is on my mind today 00:45 Auditing your current pricing, packages, and memberships 01:02 Using demand to raise prices 03:32 Designing upsells and clear service pathways for the team 05:15 Steering patients toward optimal outcomes with pricing tiers 06:55 Small price increases that move the revenue needle 08:41 Only raise prices where you already have demand 09:26 List price increases + using memberships for VIP discounts 10:16 Structuring VIP/membership pricing for retention and loyalty 11:10 Why not to price differently by provider 12:03 Scheduling strategy to grow a new injector’s book 12:52 Stop caring what the clinic down the street charges 13:20 Competing on value, expertise, and relationships 14:05 Where to find Jessica for pricing help