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Most searches in 2026 will be answered by AI before anyone clicks a website, and that means your “rankings” can look fine while your visibility dies inside ChatGPT, Google AI Mode, Gemini, and Perplexity. In this video, Harry Sanders breaks down the 6 plays that keep your brand showing up in AI answers, then turn that attention into real conversions, even as clicks drop and buyer research gets automated. In this video, you’ll learn: 1. Why “keywords” are a distraction now, and how to win with entities, topical hubs, and real-world questions 2. How to build authority that AI actually trusts, with author bios, proof, case studies, and consistent identity across platforms 3. Why the clearest answers beat the smartest essays, and how to structure content so AI can quote you 4. How to make your site machine-ready with schema, visuals, and UX fixes that matter to humans, not vanity scores 5. What the new consideration phase looks like in B2B and B2C, and which off-site signals now decide who gets chosen 6. Why traffic charts can lie in 2026, and what to measure instead, citations and revenue influenced by AI search Chapters: 00:00 – Play #1: Shift from Keywords to Entities and Topical Depth 02:49 – Play #2: Build Author and Brand Authority the Right Way 05:18 – Play #3: Write for AI Answers, Not Clicks 07:25 – Play #4: Make Your Site Machine-Ready 09:11 – Play #5: Win the New Consideration Phase 11:39 – Play #6: Update Your SEO Workflow and Metrics for AI Search Schema GPT: https://chatgpt.com/g/g-69447ac65a988... Schema Guides: https://studiohawk.com.au/blog/beginn... https://studiohawk.com.au/blog/faq-sc... https://studiohawk.com.au/blog/ecomme... Subscribe and follow along for the next videos on the consideration era and AI visibility in 2026. 🔗 FOLLOW HARRY 📸Instagram → ( / harrysandersseo ) 📁LinkedIn → ( / harry-sanders ) 📱TikTok → ( / harrysandersseo ) 🧑🏻💻Website → (https://www.harrysanders.com) 💼WORK WITH US Need SEO? Start here → (https://www.studiohawk.com.au) Hawk Academy (FREE SEO training hub) → (https://www.hawkacademy.co) 💬 WHO AM I? I’m Harry, founder of StudioHawk, one of the largest dedicated SEO agencies in the world. No funding, no safety net, just real strategies that get results. I’ve spoken on stages around the world, helped brands grow past 8 figures, and built a team of 150+ search specialists across three continents. This channel’s where I share the playbook.