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Dr Crystal Abidin is an anthropologist of vernacular internet cultures, especially influencer cultures, internet celebrity, online visibility, and social media pop cultures. She is Senior Research Fellow & ARC DECRA Fellow in Internet Studies at Curtin University. Crystal has published over 60 articles and chapters on various aspects of influencer cultures, and her books include: Internet Celebrity: Understanding Fame Online (2018, Emerald), Microcelebrity Around the Globe: Approaches to Cultures of Internet Fame (co-edited with Megan Lindsay Brown, 2018, Emerald), Instagram: Visual Social Media Cultures (co-authored with Tama Leaver & Tim Highfield, 2020, Polity), and Mediated Interfaces: The Body on Social Media (co-edited with Katie Warfield & Carolina Cambre, 2020, Bloomsbury). Dr Crystal Abidin is an anthropologist of vernacular internet cultures, especially influencer cultures, internet celebrity, online visibility, and social media pop cultures. She is Senior Research Fellow & ARC DECRA Fellow in Internet Studies at Curtin University. Crystal has published over 60 articles and chapters on various aspects of influencer cultures, and her books include: Internet Celebrity: Understanding Fame Online (2018, Emerald), Microcelebrity Around the Globe: Approaches to Cultures of Internet Fame (co-edited with Megan Lindsay Brown, 2018, Emerald), Instagram: Visual Social Media Cultures (co-authored with Tama Leaver & Tim Highfield, 2020, Polity), and Mediated Interfaces: The Body on Social Media (co-edited with Katie Warfield & Carolina Cambre, 2020, Bloomsbury). This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx